sales and marketing

Introduction to the course and objectives

This course aims to provide the trainees with the main knowledge, skills and behaviors that must be available to workers in this sector, and to train them on high and specialized skills to practice work in the field of applied marketing and selling, according to modern programs and scientific and practical approaches.

Target Peopel

• Customer service workers.
• Marketing and sales workers.

Course Content

• Marketing concept.
• Marketing mix elements.
• Steps to prepare a marketing plan.
• What are the types of marketing strategies?
• Determine customer needs.
• How to keep your customers and attract other customers.
• Customer care.
• Golden Rule: We are greater than I am.
• Selling steps.
• Persuasion story - how to be a persuasive salesman.
• Primary Responsibilities for Selling - Ways to increase sales.
• Maintaining customers.
• AIDA model.
• How to be a distinguished seller.
• I understand the personality of the buyers - the patterns of the buyers.

Information about the course